Twenty years in the food and agriculture world — from the processing plant floor to the retail shelf to the boardroom. I bring that depth to every brand I work with.
Good food deserves a brand people actually choose.
I help food, agriculture, and protein brands stop selling on price and start earning genuine loyalty — at the moments that matter most.
Hi, I'm David.
Who I Work With
Early-stage food and beverage brands. Commodity producers ready to add value. Agricultural organizations trying to connect with modern consumers.
If that's you, we should talk.
From the blog
Recent thinking on food, branding, and what it takes to build something people care about.
